Business information products for arts and non profit organizations

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Business assessment & review
When you want to share our ideas and expertise and interaction to boost your content production and marketing tasks, begin by reviewing where your business is now.

Here is our useful tool: Business Check-up Template for your business (30 minutes of your time)
Designed by Vital Innovations and modified by Professional Word to suit arts businesses and not-for-profits, this questionnaire helps you to focus on these important aspects:

Temperature (5 questions) – at what stage are you, in the business life cycle? Brand recognized? Your most effective marketing efforts?
Pulse (7) – / check of your marketing arteries. How rich is the marketing mix?
Pressure (7) – internal and external pressures that impact your business development.
Respiration (6) – what’s needed to grow your business or non-profits efficiently?
Our summary-comment for you

Our guarantee: If you’re not satisfied with the usefulness of our Check-up Template in 60 days, just ‘phone or email. We will refund your money straight away. No questions asked.

Business Check-up Template Prices:

The Template (General) for arts and non-profits
4 pages, 25 questions
Price: $19.95

The Template geared to your organization:
5 pages, 25 customized questions.
Price: $29.95

Other online services

Your newsletter or your major mailing-piece: content reading, edit upgrade and rewrite with 5 expert suggestions
Price: $19-95

Brochure content & effectiveness review: Customized (5 page) report with relevant examples of alternative approaches
Price: $29.95

Webpage content review:
Looking for effectiveness, focus, style, innovation (5 pages) For this overhaul of your home page content send your sample page to me by email.
Price: from $65.95 – Requires an email or phone briefing about your business objective and your market segment.

The “Flying blind” version: When we overhaul your sample web site home page, but without a background briefing from you.
Price: $35.95

How these quick services work

Send your sample (where required) by email to me at neil@professionalword.com
Activate your purchase cart
On payment receipt, we will act on your supplied sample. (Usually 24-36 hours)
Should more work be agreed to, your initial payment is deducted from the quoted price? 60 day guarantee applies

Free Download Resources

Select from these downloads. Simply fill in the form below them and we’ll download them to you!

#1 How the United Sates Funds the Arts – National Endowment for the Arts PDF (25 pages) 2007 Report by Sunil Iyengar, Director NEA on a complex and changing scene

#2 Social Media for Booksellers – Report by Patrick Brown for SCIBA (with Sciba’s permission) PDF (20 pages) Here is a primer for getting started. Focus: booksellers but suits all

#3 “Making a Video” MP4 (48 minutes) Eye-opening ideas & techniques demonstrated by Andy Jenkins of “Stompernet”. Handy hints for use at all levels of complexity.

#4 "A Single Moment" (MP3: 4 min 30 sec) Professional Word’s Neil McPherson meets a screen writer and learns a great key for content focus and production style.

Downloads will be updated regularly.